How E-commerce brands should capitalize on traffic from social media Influencers
Influencer Marketing is a flourishing industry, and brands that have not yet tapped in should leverage the potential that Influencer Marketing platforms have.
There is no popular social media platform that has been left untouched, and with 61% of the users trusting Influencer’s recommendations, more and more brands want to use Influencer Marketing Strategy. However, it is imperative to choose a powerful, authentic and credible Influencer to be able to stand out amidst the high volume of content created each day.
The correlation between Influencer Marketing and brand awareness has never been stronger, but it is one thing to attract users to your brand and another to convert them. Here’s how brands should navigate the post-pandemic Influencer Marketing landscape to capitalize on traffic from social media Influencers.
Data Mining and Personalised Promotions
People consider Influencer’s recommendations because they feel a connection with them and can relate with their lifestyle, ideologies and interests. Therefore, when they land on the brand’s site or page based on such a recommendation, it is important that they feel the same connection.
Therefore, Data Mining is the need of the hour. If a brand gains insight into customer data such as their shopping preferences, demographics and habits, it could strategically develop product pairings, promotion plans and discount offers and perks like No-cost EMI or free shipping.
Explore new and all Influencer Marketing Platforms
Consumer preference has evolved, and brands must use Influencer Marketing to create promotional content that puts up an impactful anecdote. The brands need to meet people on their choice of channel, whether Tik-Tok, Instagram, Facebook and sorts in the style that people like the most.
A brand’s campaign must create viral content (like reels on Instagram) to highlight products, tap a bigger audience and stay on the customer’s mind.
Easy and Mobile Friendly Interface
Since mobiles and tablets are handy and always within reach, people surf a lot on the internet. Therefore, a website that is compatible with small devices like mobiles is a must-have for brands wanting to increase page views per visit.
If a website looks beautiful on mobiles, without the need to zoom, loads fast, and has an easy navigation interface, visitors will be attracted and are more likely to scroll through multiple pages, learning about the brand and the products.
Protection from Injected Ads
A good online customer experience is crucial for a business as it drives sales and customer loyalty. However, Customer Hijacking severely affects all businesses from online general stores to global retail titans. It involves injecting ads and pop-ups into the user’s browser directly to divert them to competitors’ sites. Such interruptions are likely to have the customers abandon the website, thus affecting potential revenues. Therefore, businesses should apply measures that scan and block these ads.
The upshots are evident. By integrating these techniques into the marketing campaign, brands can connect with the audience at large, expect practical conversions, nurture an expressive relationship with people and attain customer loyalty, all paving the way for enhanced revenue and goodwill.
